Microsofts nya VD vill fortsätta satsa på Xbox

Under helgens SXSW Gaming-mässa i Texas underströk Microsoft Game Studios vice VD Phil Spencer att Xbox är ett av deras mest älskade varumärken, även enligt företagets nye VD Satya Nadella och förre Nokiabossen Stephen Elop, nu huvudansvarig för "Devices and Studios" på Microsoft.

"In terms of Microsoft's commitment in the space, I know both Satya and Elop, I know them well. I've had explicit conversations with them about Microsoft's commitment to Xbox - they're extremely committed to Xbox."

Detta uttalande kommer samtidigt som rykten florerat om att Microsoft avser sälja sin Xbox-avdelning, något som nu verkar långt mindre sannolikt.

"Xbox is a really critical brand for us as a company as Microsoft; when you think about consumers, what they love about our company, Xbox is one of the most beloved brands that the company has. We're in the middle of a good, competitive battle in the console space with PlayStation, which is great for the industry."

"And they remain extremely committed to us succeeding with Xbox, which is nice to hear, right? It's something that resonates well inside the walls when you're talking to the teams, or when I stand in front of Xbox fans, I want to make sure that they understand we are extremely committed to this product."